The book, and its resource links, will take you, the reader, to explanations that will disrupt old world sales tactics that no longer resonate with buyers, and set easy-to-understand and easy-to-implement elements of what it will take to win more profitable sales.

Here’s a brief explanation of what’s in store as you read, watch, learn, and implement:

The Sales Manifesto identifies in simple language the 5.5 parts of the new sale, and builds easy-to-learn and easy-to-implement models for each component:

• Value Attraction (creating social messages that make the reader want more)
• Them Preparation (planning strategy, getting ready, and executing)
• Value Engagement (attraction PLUS value)
• Connection and Completion (perceived value beyond price in both “how to connect” and “connect to make a sale”)
• Building profitable long-term relationships (loyal, value-driven customers)
• Building a permanent referable first-class reputation (both online and community based)